HowMuch

Privacy policy

HowMuch is run by Eioto Studio. This page describes every way the site handles information about you. It is written to be checked against what the site actually does, not to be long.

The short version

Who is responsible

The data controller is Eioto Studio. For anything on this page, including requests about your own data, write to tsuyoshi.gt@gmail.com. A person reads that address; expect a reply within a few working days.

What the calculators do with your numbers

Each calculator is a pure function that is loaded into your browser and evaluated there as you type. The page is static HTML — there is no application server to send anything to. If you enter the dimensions of your driveway, that stays between you and your device. Closing the tab discards it.

Server logs

The site is hosted on Netlify, which serves the files and keeps standard request logs. Those logs contain your IP address, the page requested, the time, your browser's user-agent string and the referring page. They exist so the host can serve traffic, block abuse and keep the site up. We do not use them to build a profile of you, and we do not combine them with analytics or advertising data. Netlify's own handling of that data is covered by Netlify's privacy policy.

Advertising, and the cookies that come with it

Pages on this site carry display advertising supplied by Google AdSense. This is how the site is paid for; there is no paywall and nothing is sponsored content.

You can turn personalised advertising off for your Google account and device at google.com/settings/ads. Doing so does not remove ads; it makes them non-personalised. Google's own description of how it uses data from partner sites is at policies.google.com/technologies/partner-sites, and its advertising technologies are documented at policies.google.com/technologies/ads. You can opt out of personalised advertising from many vendors at once via aboutads.info or Your Online Choices in Europe.

Analytics

We use PostHog to count pageviews and to see which calculators people actually use, so we know what to build next. It is configured deliberately narrowly:

PostHog processes this on servers in the United States. Their handling is covered by PostHog's privacy policy. If you would rather not be counted, you have three ways to stop it and none of them break anything on the site: a browser-level tracker blocker, a Do Not Track setting, or a Global Privacy Control signal. The last two are checked in our own code before the analytics library is even downloaded — if either is set, no request to PostHog is made at all.

Cookies in summary

This site sets no cookies of its own, for any purpose. There is no login and no preference to remember, and analytics is configured to store nothing, as described above. That leaves exactly one source of cookies:

Your browser controls those. Blocking or clearing them changes nothing about how the calculators work, because the calculators never needed a cookie in the first place.

If you are in the EU, UK or Switzerland

Under the GDPR and the UK GDPR the legal bases we rely on are:

You have the right to access the personal data we hold about you, to have it corrected or erased, to restrict or object to processing, to withdraw consent at any time, and to lodge a complaint with your supervisory authority. In practice we hold very little: no account, no address book entry, nothing you typed into a calculator. Write to tsuyoshi.gt@gmail.com and say what you want done and we will act on it, or tell you honestly that we never had the data in the first place.

Data may be processed in the United States by the providers named above. Those transfers rely on the European Commission's standard contractual clauses and, where the provider is certified, on the EU–US Data Privacy Framework.

If you are in California

We do not sell personal information and we do not share it for cross-context behavioural advertising in exchange for money. Advertising cookies set by Google may still constitute "sharing" under the CCPA as amended; the Google ad settings link above is the effective opt-out, and a Global Privacy Control signal sent by your browser is honoured by Google. You may also email us to exercise your rights, and we will not discriminate against you for doing so.

How long anything is kept

Children

This site is about buying building materials. It is not directed at children, and we do not knowingly collect information from anyone under 16. Ad serving on this site is not configured for child-directed treatment because the audience is adult homeowners and trades.

Changes

If what the site does changes, this page changes with it, and the review date below moves. We will not quietly widen what we collect. The current version is dated 2026-07-30.

Last reviewed